Instagram DM automation is software that sends a direct message when a follower takes an action you choose — usually commenting a keyword on a Reel, replying to a story, or opening your inbox.
creatorDM is that software. It connects through Meta’s official login, watches the surfaces you enable, and runs the flow you designed.
What it is not
It is not a browser extension that types as you. It is not a tool that asks for your Instagram password. Those approaches violate Instagram’s rules and put the account at risk.
What a typical flow looks like
- Someone comments “PRICE” on a Reel.
- creatorDM matches the keyword in under a second.
- The follower gets a DM with the offer, a lead question, or a follow prompt.
- Optional: a catalog-aware AI agent answers follow-up questions.
Why creators use it
Bio links get a fraction of viewers. The commenter already raised a hand. Automating the next message captures the lead while the intent is warm — and you keep the email or phone, not just a view.
See how it works or start free. If the worry is bans, read Is Instagram DM automation allowed in 2026?.