Set up an AI sales bot (Cora) on Instagram

Hand Instagram DMs to Cora with Shopify, Notion, or Cal.com so she can answer stock, policy, and booking questions. Pro.

Updated Sep 14, 2026

Short answer: On Pro, open Chatbots, create a bot (Cora), optionally connect Shopify, Notion, or Cal.com, then add an AI Assistant node to a live automation. Instagram allows the connected app to keep the thread going — Cora uses your catalog and docs, not a random model with no context.

Do it as you read

0/4 complete

Instagram lets an assistant keep a DM going after the first reply. The difference between “a chatbot” and a sale is your catalog.

Sign up, stay official

  1. Create an account and connect Instagram with Meta login.
  2. Pro unlocks Chatbots and the AI Assistant node.
  3. Create a bot, pick a mascot, write the system prompt in plain language (who you are, what you sell, what you never promise).

Give her something true to say

From Chatbots → MCP / tools:

  • Shopify — products, inventory, checkout links
  • Notion — FAQs, shipping, returns
  • Cal.com — book a call in the thread

Then on the canvas: trigger → optional greeting → AI Assistant (terminal node).

Quiet sales lift

She answers the 2am “do you ship to India?” so the buyer does not leave. You still show up in Inbox for the weird ones. Buy extra AI credits in Settings if a Reel spikes.

See also Sell Shopify in chat.

Questions people ask

Does the AI need my Instagram password?

No. The channel is still Meta OAuth. The bot only runs after a trigger opens an official conversation.

What if Cora cannot answer?

She sends your closing message (ask them to wait for you). You can pick up the thread in Inbox.