WhatsApp in creatorDM is a separate channel from Instagram. You connect a WhatsApp Business number, then build flows that reply to inbound chats.
Connect the number
- Open Home.
- Use the WhatsApp card (Connect / signup).
- Complete Meta’s WhatsApp Business steps and verify the number.
- Wait until the card shows Active.
Free includes one connected account total (Instagram or WhatsApp). Pro can mix both, up to the account cap.
What you can automate on WhatsApp
When you click New automation, switch the platform toggle to WhatsApp. The available type is:
- Reply to DM — inbound message matches keywords (or any message if you leave keywords empty)
You can send WhatsApp messages, collect input, hand off to an AI chatbot, and email yourself the lead. Ice Breakers and Persistent Menu are Instagram-only.
24-hour window
WhatsApp Cloud API lets you send session (service) messages for 24 hours after the user’s last message. Outside that window, automated replies will not deliver as normal chat messages. Design flows that answer immediately, and ask them to tap or type again if they go quiet.
Move someone from Instagram to WhatsApp
On an Instagram flow, add the Delegate to WhatsApp step so a button opens a pre-filled WhatsApp chat with your business number. See WhatsApp automation.